HISTORY

The Driver Education company was started with the idea that driver education can be enjoyable and fun for the students while still teaching the seriousness of operating a motor vehicle, a combination of ideas that is rare in the industry of driver education. Based on this philosophy, a father and son team, started this company in Ann Arbor, Michigan in 1997.

 

The father had taught driver education for public as well as private schools for over thirty years before forming the company. Add to this his expertise as a special education teacher for thirty years, he also holds a Masters Degree in Education. The son, was awarded both a Masters Degree in Education as well as a Bachelor’s Degree in Business Management. Both are creative, inventive teachers with an entrepreneurial spirit and highly regarded for their gifted rapport with teens as reflected in their innovative teaching styles.

 

Between the two of them, they collectively have had many experiences in working with teenagers. Vital and committed, this team has led the company to its amazing growth and prosperity. In this program teachers and franchisees are trained to be patient, sensitive, caring and understanding mentors with their students. Novelty and hands-on experiences in this unique driver education curriculum produce an enriched and positive learning environment. The result? Student success and parent appreciation as noted in the high percentage of returning families as younger siblings choose the company as their pick in driver education schools.

 

Finding that traditional driver education textbooks and videos were outdated and boring, the company responded by creating their own textbook, video series, interactive lesson plans, games and activities. Basing their lesson plans on the latest brain research and how students learn best, teacher lectures are planned for no more than 20 minutes at a time since students typically don’t absorb material after longer durations of teacher-led instruction. This is just one strategy that has proven key to the success of effectively engaging students in the learning process.

 

THE BUSINESS OF DRIVER EDUCATION

Why a Driver Education Franchise?
There are more driver education students today than ever before and more parents who want to have them taught driver education the right way! According to the U.S. Department of Education, enrollment in school age children rose 20% between 1985 and 2003. This means that the pool of teenagers is constantly being refreshed and is expected to grow by an additional 2 million over the next 10 years.

 

There is a need for private driver educational services in every market in the United States. Many public school districts throughout the country are no longer offering driver education, as it is becoming too expensive to operate, and is an excellent budget cut for them. Because of this, the need for private driver education is growing rapidly throughout the United States, as the overall business of driver’s education is over an estimated $350 million dollar business.

 

The growth of the private driver education market is being fueled by many factors, one of the most important of which is parents. Now more than ever, parents understand that they have a choice as to where their son/daughter will take driver’s education. They are the direct consumers of driver’s education. As consumers, they want assurance that the driver education service they buy will deliver the results they want, and they realize a branded program will deliver this for them. This company is that respected program.

 

WHY THIS COMPANY?

This Driver Education company is a franchise concept, and provides to its franchisees the right to use its logo and other trademarks including textbooks, videos for the students, teacher training videos, games and activities, interactive lesson plans, creative marketing techniques, the ability to use our highly advanced website and data base to sign up and track students and their payment information. Also included in our 300 plus page manual are our operating systems and procedures developed for franchisees. This is to insure that as a franchisee, you will be successful! The opportunity to make a difference in your life and to help create safer drivers on your community’s roadways awaits you with a franchise! Don’t pass up the chance to join the team of this innovative, top-notch program!

 

The franchise concept is one like no other. To our knowledge, we are the only driver education school in the country to offer such a unique program--receiving rave reviews from both students and parents--to franchisees. Our marketing techniques cost little money to implement; mostly just time and labor are needed to see prosperous financial gains.